Comprehensive Metric for Measuring Reputation
Measure Real Brand Recognition and Trust
R-Index: A Comprehensive Indicator of Your Reputation
This reputation index combines media activity and audience sociological research. The index consists of two figures and results from sociological research:
Active Presence
reflects the company’s visibility in social networks and media and its recognition among audiences.
Trust-Positive
considers the sentiment of mentions in social networks and media and the level of trust in the company.
Measure and Manage Your Reputation with R-Index
Measure reputation, evaluate strategy effectiveness, and monitor brand perception to strengthen your market position.
R-Index Benefits:
CMO, Head of PR
PR and Communications Specialists
Business Owners
What is Inside the Report?
The index shows the correlation between the quantity and quality of mentions in media and social networks, brand recognition, and trust. We use the following metrics:
Media Analytics:
- Potential reach in media for each object
- Social media reach for each object
- Potential reach in media for positive mentions of each object
- Social media reach for positive mentions of each object
Sociology:
- Trust index from social surveys
- Awareness index from social surveys
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FAQs
What does the R-Index indicate?
The R-Index measures a company’s visibility across social media and media outlets, as well as the level of trust people have in the brand. It shows the correlation between these metrics, providing insights into the brand's reputation.
To calculate it, we assess the overall reach, the coverage of positive news, and the results of sociological surveys regarding brand/company recognition and trust.
How do we calculate the R-Index?
The reputation index for each metric is calculated based on how close a company is to a virtual reputation maximum.
Step 1: For each metric, we determine the maximum value, establishing a virtual reputation maximum (an ideal company that doesn’t exist).
Step 2: For each company, we assess its distance from the maximum for each metric using the formula (1−company value/maximum)2 and add these values.
Step 3: We calculate the overall proximity by taking the square root of the sum obtained in Step 2 and rank the companies (with rank 1 assigned to the company with the smallest distance).
What are the advantages of the R-Index?
Accessibility: The reputation index is available to any company.
Integration: The results of the company's media activity research are combined with findings from sociological surveys.
Comparability: Digital values can be compared across competitors or within an entire industry.
Flexibility: The numerical value can be easily adapted to various business objectives.
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Additional Resources
Free Useful Materials
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